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Strategic brand management : building, measuring and managing brand equity /

Keller, Kevin Lane

Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller - 3rd ed. - Noida, India : Dorling Kindersley, 2008. - xxi, 692 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9788131719770

LCCN: 2008003326

Subjects--Topical Terms:
Brand name products--Management.

LC Class. No.: HD69.B7 / K45 2008

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Strategic brand management : building, measuring and managing brand equity /