Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller

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Material type: Text

TextPublication details: Noida, India : Dorling Kindersley, 2008.Edition: 3rd edDescription: xxi, 692 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
General Books	Kenya School of Government - Baringo General stacks	Non-fiction	HD69.B7 K45 2008 (Browse shelf(Opens below))	1	Available	BAR2012930
General Books	Kenya School of Government - Baringo General stacks	Non-fiction	HD69.B7 K45 2008 (Browse shelf(Opens below))	2	Available	BAR2012929

Includes bibliographical references and index.

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