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Marketing management analysis, planning, and control

Kotler, Philip.

Marketing management analysis, planning, and control Philip Kotler - 5th ed - London Prentice-Hall c1984 - xxi,792p col.ill 24cm pbk - The Prentice-Hall series in marketing .

Previous ed.: 1980

Includes index

ISBN: 0135580242

Nat. Bib. No.: b8440258

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415

Dewey Class. No.: 658.8

Universal Decimal Class. No.: 658.8

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Marketing management analysis, planning, and control