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Marketing management analysis, planning, and control Philip Kotler

By: Material type: TextTextSeries: The Prentice-Hall series in marketingPublication details: London Prentice-Hall c1984Edition: 5th edDescription: xxi,792p col.ill 24cm pbkISBN:
  • 0135580242
Subject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HF5415
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Previous ed.: 1980

Includes index

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