The fundamentals and practice of marketing / (Record no. 16117)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00808nam a2200253Ka 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9918843963804341 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260918062640.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 920619r19911984enk 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750604336 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (StEdNL)1884396-nlsdb-Voyager |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StEdNL |
| Transcribing agency | KSG |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilmshurst, John. |
| 245 14 - TITLE STATEMENT | |
| Title | The fundamentals and practice of marketing / |
| Statement of responsibility, etc. | John Wilmshurst. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 1984 |
| Date of manufacture | (1991 Reprint) |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Marketing series. |
| Name of part/section of a work | Student |
| 500 ## - GENERAL NOTE | |
| General note | Published on behalf of the Chartered Institute of Marketing and the CAM foundation. |
| 710 20 - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Chartered Institute of Marketing. |
| 710 20 - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | CAM Foundation. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Books |
| Suppress in OPAC | No |
| 956 ## - LOCAL ELECTRONIC LOCATION AND ACCESS (OCLC) | |
| Host name | NLS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kenya School of Government - Nairobi | Kenya School of Government - Nairobi | 18/09/2026 | 18/09/2026 | 18/09/2026 | General Books |