The fundamentals and practice of marketing / John Wilmshurst.
Material type:
TextSeries: The Marketing series. StudentPublication details: Oxford : Butterworth-Heinemann, 1984 (1991 Reprint)Edition: 2nd edISBN: - 0750604336
| Item type | Current library | Status | |
|---|---|---|---|
General Books
|
Kenya School of Government - Nairobi | Available |
Published on behalf of the Chartered Institute of Marketing and the CAM foundation.
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