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Marketing, an integrated approach / Carl McDaniel, Jr.

By: Material type: TextTextPublication details: New York : Harper & Row, c1979.Description: xiv, 544 p. : ill. ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0060443553
  • 9780060443559
Subject(s): DDC classification:
  • 658.8/00973
LOC classification:
  • HF5415.1 .M3
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Holdings
Item type Current library Call number Status Barcode
General Books General Books Kenya School of Government - Nairobi HF5415.1 .M3 1979 (Browse shelf(Opens below)) Available NRB33710
General Books General Books Kenya School of Government - Nairobi HF5415.1 .M3 1979 (Browse shelf(Opens below)) Available NRB33971

Includes bibliographical references and indexes.

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