Strategic customer management : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow.
Material type:
TextPublisher: Cambridge : Cambridge University Press, 2013Description: xvi, 529 pages : illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 9781107014961 (hardback)
- 9781107649224 (paperback)
- 658.8/12Â 23
- HF5415.5Â .P395 2013
- BUS058000
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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General Books
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Kenya School of Government - Embu | HF5415.5 .P395 2013 (Browse shelf(Opens below)) | 1 | Available | EMB10762 |
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| HF5415.5 .B875 2015 Customer relationship management : concepts and technologies / | HF5415.5 .G68 2000 Customer relationship management essentials / | HF5415.5 .M16 Managing service quality. | HF5415.5 .P395 2013 Strategic customer management : integrating relationship marketing and CRM / | HF5415.5 S25 1999 CUSTOMER CARE | HF5415.5 .Z459 1997 Coaching knock your socks off service / | HF5415.5 .Z459 1997 Coaching knock your socks off service / |
Includes bibliographical references and index.
"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"-- Provided by publisher.
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