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121.
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How to mind-read your customers : using insights from psychology to increase sales and develop better business relationships / David P. Snyder. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c2001
Availability: Items available for loan: Kenya School of Government - Embu (2)Call number: HF5438.25 .S646 2001, ... Not available: Kenya School of Government - Nairobi: In transit (1).

122.
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Marketing : theory and practice / edited by Michael J. Baker. by Series: Macmillan studies in marketing management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Macmillan, 1976
Availability: No items available.

123.
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Marketing : theory and practice / edited by Michael J. Baker. by Series: Macmillan studies in marketing management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Macmillan, 1976
Availability: Items available for loan: Kenya School of Government - Embu (1)Call number: HF5415 .M3232 1976.

124.
Public Relations by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: london : great britain: pitman publishing pearson proffessional limited [distributor] Dec. 1998
Availability: Items available for loan: Kenya School of Government - Embu (1)Call number: HM263J44.

125.
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Marketing : theory and practice / edited by Michael J. Baker. by Series: Macmillan studies in marketing management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Macmillan, 1976
Availability: No items available.

126.
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The fundamentals and practice of marketing / John Wilmshurst. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Heinemann, 1984 (1985 printing)
Availability: Items available for loan: Kenya School of Government - Embu (1)Call number: HF5415 .W5476 1985.

127.
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Marketing research for managers / Sunny Crouch. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Heinemann, 1984
Availability: Items available for loan: Kenya School of Government - Embu (1)Call number: HF5415 .C76 1984.

128.
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Market driven management : prescriptions for survival in a turbulent world / B. Charles Ames & James D. Hlavacek. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Dow Jones-Irwin, c1989
Availability: Items available for loan: Kenya School of Government - Embu (1)Call number: HF5415.13 .A454 1989.

129.
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Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004
Availability: Items available for loan: Kenya School of Government - Embu (3)Call number: HF5415 .K636 2004, ...

130.
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Marketing research / Alvin C. Burns, Louisiana State University, Ann Veeck, Western Michigan University, Ronald F. Bush, University of West Florida. by
Edition: Ninth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Pearson Education, [2020]
Availability: No items available.

131.
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Marketing research / Alvin C. Burns, Louisiana State University, Ann Veeck, Western Michigan University, Ronald F. Bush, University of West Florida. by
Edition: Ninth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Pearson Education, [2020]
Availability: Items available for loan: Kenya School of Government - Embu (2)Call number: HF5415.2 .B779 2020, ...

132.
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Essentials of statistics in marketing / C. S. Greensted, A. K. S. Jardine, J. D. Macfarlane. by
Edition: 2d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1978
Availability: Items available for loan: Kenya School of Government - Embu (1)Call number: HF5415.G66 1978.

133.
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Applications in basic marketing : clippings from the popular business press / William D. Perrault and E. Jerome McCarthy. by
Edition: 2002-2003 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Kenya School of Government - Embu (1)Call number: HF5415.13 P47 2003.

134.
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The fundamentals of business to business sales and marketing / John M. Coe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2004
Availability: Items available for loan: Kenya School of Government - Embu (1)Call number: HF5438.25 .C64 2004.

135.
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Principles of marketing / Dean Palmer, William A. Stull. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, OH : South-Western Pub. Co., c1991
Availability: Items available for loan: Kenya School of Government - Embu (3)Call number: HF5415 .P2345 1991, ...

136.
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Total relationship marketing / Evert Gummesson. by
Edition: 3rd ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, ©2008
Online resources:
Availability: Items available for loan: Kenya School of Government - Embu (3)Call number: HF5415.55 .G86 2008eb, ...

137.
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Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Armonk, NY. : M.E. Sharpe, c2006
Online resources:
Availability: Items available for loan: Kenya School of Government - Embu (2)Call number: HF5801-6182 S73 2006, ...

138.
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The fundamentals and practice of marketing / John Wilmshurst. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Heinemann, 1984 (1985 printing)
Availability: Items available for loan: Kenya School of Government - Embu (1)Call number: HF5415 .W5476 1985.

139.
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Marketing and distribution [by] Ralph E. Mason [and] Patricia Mink Rath. Problems and projects by Herbert L. Ross. Consultants: Mary V. Marks and Peter G. Haines. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Gregg Division, McGraw-Hill [1968]
Availability: No items available.

140.
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Case studies in international marketing / edited by Peter Doyle and Norman A. Hart. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Published on behalf of the CAM Foundation and the Institute of Marketing [by] Heinemann, 1982
Availability: Items available for loan: Kenya School of Government - Embu (1)Call number: HF1009.5 .C34 1982.

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