What's in a name? : advertising and the concept of brands / John Philip Jones and Jan S. Slater.

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Material type: Text

TextPublication details: New Delhi : Prentice-Hall of India, 2003.Edition: 2nd edDescription: xxiii, 308 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
General Books	Kenya School of Government - Baringo General stacks	Non-fiction	HF5823 .J66 2003 (Browse shelf(Opens below))	1	Available	BAR2010102
General Books	Kenya School of Government - Baringo General stacks	Non-fiction	HF5823 .J66 2003 (Browse shelf(Opens below))	2	Available	BAR2010101

Includes bibliographical references and index.

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