Readings in marketing management /
Kotler, Philip.
Readings in marketing management / Edited by Philip Kotler [and] Keith K. Cox. - Englewood Cliffs, N.J. : Prentice-Hall, [1971, c1972] - xiv, 457 p. : ill ; 23 cm.
Rev. ed., 1980, published under title: Marketing management and strategy.
Includes bibliographies.
0137592418 9780137592418
76158294
Marketing--Management.
HF5415.13 / .K65
Readings in marketing management / Edited by Philip Kotler [and] Keith K. Cox. - Englewood Cliffs, N.J. : Prentice-Hall, [1971, c1972] - xiv, 457 p. : ill ; 23 cm.
Rev. ed., 1980, published under title: Marketing management and strategy.
Includes bibliographies.
0137592418 9780137592418
76158294
Marketing--Management.
HF5415.13 / .K65