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Readings in marketing management / Edited by Philip Kotler [and] Keith K. Cox.
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TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, [1971, c1972]Description: xiv, 457 p. : ill ; 23 cmISBN: - 0137592418
- 9780137592418
- HF5415.13 .K65
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Rev. ed., 1980, published under title: Marketing management and strategy.
Includes bibliographies.
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