Readings in marketing management / (Record no. 9135)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01017cam a2200337 4500 |
| 001 - CONTROL NUMBER | |
| control field | bus91412 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230721114049.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 720106t19711972njua b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 76158294 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0137592418 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780137592418 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (DLC) 76158294 //r84 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (UPRA)lce00154206 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 91412 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC-M)222038 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC-I)832740769 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KSG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .K65 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.13 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .K65 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Readings in marketing management / |
| Statement of responsibility, etc. | Edited by Philip Kotler [and] Keith K. Cox. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | [1971, c1972] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 457 p. : |
| Other physical details | ill ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed., 1980, published under title: Marketing management and strategy. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cox, Keith Kohn. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Books |
| Suppress in OPAC | No |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
| Series part designator, SPT (RLIN) | 07/12/2001 |
| c (OCLC) | 03/18/2013 |
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