The fundamentals and practice of marketing / John Wilmshurst.

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Material type: Text

TextSeries: The Marketing series. StudentPublication details: Oxford : Butterworth-Heinemann, 1984 (1991 Reprint)Edition: 2nd edISBN:

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Item type	Current library	Status
General Books	Kenya School of Government - Nairobi	Available

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Published on behalf of the Chartered Institute of Marketing and the CAM foundation.

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